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VISIONDISTRICT Expo Features 18 Big Ideas to Transform the Economy of South St. Pete

- by Gypsy C. Gallardo

‘What can we do to grow the economy of “black St. Petersburg?”’ That was the question that drove a group of 50 community leaders who’ve invested the past year in exploring the 18 “Big Ideas” that will be unveiled next week at the event dubbed VISIONDISTRICT Expo.

The Expo is set to happen on April 30, 2019 at Pinellas Technical College. Doors open at 5:30 p.m.

Dominating the list of “Big Ideas” were collective real estate development and entrepreneurial incubators. And Millennials dominate the field of people bringing their concepts to the table. 

The Expo is part of a one-year planning process for the emerging One Community Plan, a project funded by the City of St. Petersburg to help create a new approach to economic equity for in Florida’s 5th largest city. The project is housed at Pinellas County Urban League.

It will be the visionaries themselves who display their brainchildren at the April 30th Expo.

Roy and Izabelle James will exhibit their idea for a real estate collaborative investment group like the Tulsa Real Estate Fund, which launched last year and within months had crowd sourced $10 million in investments ranging from $500 to $40,000. The couple own James Insurance Solutions.

Nine-year NFL veteran Louis Murphy, Jr., will creatively display his concept for a world-class pro athletic training center similar to O Athletics in Houston. Murphy’s vision is for a joint venture by his firm – One8Development - and other pro athletes born and raised in St. Pete.

The former Tampa Bay Buccaneer sees the center as not only a magnet of economic activity and job creation but a hub for engaging more young people in positive spaces.

Florida Housing Coalition’s Ashon Nesbitt will be on hand to showcase the Coalition’s Smart Hub concept to revitalize the 62,000 square foot Skyway Plaza that currently sits with its anchor space vacant after the department of Sweetbay grocery store. Nesbitt is a Lakewood High grad who went on to earn degrees from University and Florida and FAMU.

Technologist James Faison will present his concept for The Mainframe, a Tampa Bay-based initiative to support the growth of black technologists, professionals, innovators and entrepreneurs statewide. This year, he’s organizing a $10 million venture capital fund to support black entrepreneurs with early-stage tech companies. It would be the first dedicated fund in the state for black tech entrepreneurs, and one of 30 nationwide.

Brother John Muhammad and Jabaar Edmonds will introduce their New Image News concept, which is designed to raise the profile of positive people and news about business, innovation and “community” in South St. Pete.

Dr. Cynthia Johnson – head of the Florida SBDC at Pinellas County Economic Development – and Nikki Capehart – St. Petersburg’s Urban Affairs Director - will be on hand to answer questions about a possible partnership to promote the Tampa Bay Innovation Center and create other business incubator spaces in the community.  

Also demoing their concepts are Erica Hardison, Abenah Redwood-Adams and Judith Turner, featuring their One Community Grocery Coop idea, along with Annie Tyrell, who’s agreed to the notion of a pooled equity investment to expand her retail outlet - Annie’s Beauty Supply - to competitive scale. The latter, if successful, could be applied to other local businesses to help them breakthrough in growth.

Julian Riley of We Care LF, Tiffany Moore of Moore Eventful, and Deborah Figgs-Sanders of Personal Agenda LLC are pitching in to market and organize the event.

“This expo is about ‘vision’ for the future, and using our collective power to move from what we know to what could be, if we support each other,” says April Harley, one of the event’s producers and co-creator of the VISIONDISTRICT concept along with Kory Outlaw. The two head a new consulting practice called HarleyOutlaw which emerged from the One Community planning process.

Attorney Tamara Felton and Bruce Nissen will be available to field questions about the new Community Benefit Agreement Policy being spearheaded by The New Deal and the 2020 Plan team under the One Community umbrella. Felton and Nissen are Co-Chairs of the year-old CBA Policy Workgroup.

Albert Lee will represent the emerging Qualified Opportunity Fund concept being spearheaded by the Tampa Bay Black Business Investment Corporation where he is CEO.

The One Community group has hosted two group trips to learn from practitioners outside of St. Petersburg. Twenty-seven St. Pete leaders ventured to Durham, North Carolina, in June 2018 to visit the famous American Underground incubator, Black Wall Street, Self Help Credit Union, North Carolina Central University’s entrepreneurship program and the Invictus co-working center.

This April, a group of 31 entrepreneurs traveled to Fort Lauderdale to attend the state’s largest annual minority business expo, which was hosted by the Florida State Minority Supplier Development Council at the Broward County Convention Center. 

The One Community planning year will come to an end in late June of 2019.

“This Expo is our way of helping others in the community see the incredible ideas we’ve explored over the past year, and to expand the vision of what we see as possible for St. Petersburg” says Pastor Louis Murphy, Sr. He was a key leader in lobbying the Kriseman administration to fund the One Community planning process.

“We Support Each Other” became the One Community motto (hashtag #WSEO, penned by Kory Outlaw) in the wake of the Durham trip. Indeed, the One Community planning year has already spawned a host of business contracts and partnerships, forged independently among group members.

Watson Haynes, CEO of Pinellas County Urban League notes “That’s exactly what we hoped for. Young people taking to the helm as leaders of an organized movement for equity. They have exceeded our hopes.”

To emphasize the themes of unity among young leaders, members of the 2020 Emerging Leaders corps of Millennials will help emcee and direct the event, including Min. Michael Shorter, Jennie Henry, Curtis Blakely, Unisha Bullard, Ashley Green and Kristopher McClendon

The Expo is free and open to the public. It takes place April 30th at 5:30 pm at Pinellas Technical College.  RSVP at

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